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Portal Marketing
The goal of every good marketing campaign is to reach its "target market". Whether that be new or existing customers, entire or niche markets, to promote the company as a whole or a specific product; the measurement of a marketing campaign's success...
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Avoid Large Bank Processing Fees For US$ Checks
Foreign website operators who join US-based affiliate programs are usually paid in US dollar-denominated checks, drawn on US banks and cashing them through foreign banks often costs a fortune. We can often not present these checks to our local...
Have You Experienced The "Jumping Frog" Disease??
Before I get started...I want to make it very clear that it is not my intention in any way to offend any individual or disparage any particular company. I'll be blunt in my personal opinion and observations. However, I would really like to see...
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Should Bloggers be Helping Google Fix Their PageRank System?
By now, most bloggers have heard the announcement that the Big 3 search engines - Google, Yahoo, and MSN - have united in support of a new tag that will supposedly combat comment spam. The new tag is a nofollow attribute that can be added to links....
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Web Coach Tip: 3 Proven Steps to Increase Traffic to Your Website.
Copyright 2005 Donna Payne
#1
Make sure your business card includes a persuasive “FREE Offer” inviting the recipient to visit your website. I used to think this idea was too “salesy.” That is, until I tried it myself. I exchanged a handful of cards at a networking function; in the next few days I noticed a significant increase of subscribers all from this event!
WOW!
People actually visited my site because of this one tiny tip? Yes, they did…because I gave them a REASON to visit.
Are you curious to know what my business card looks like?
The left half is bright yellow with a red-dashed border resembling a coupon so people are instantly drawn in and read it immediately.
It simply states: “What everybody should know before hiring a web designer—download my FREE time-saving ‘Quick-Start Web’ Workbook with 9 Proven Techniques to help you get started”
#2
Write articles and become the “resident guru” by posting regularly in your target market’s newsgroups.
This isn’t about selling your product, but establishing yourself as an industry expert with a vast wealth of information to share.
This means you should be on the lookout for opportunities to respond to questions/postings to gain the respect of the community. Simply put, sit back, relax, be a fly on the wall and listen… wait for just the
right opportunity to share your expertise.
Another trick with newsgroups is to offer to do “leg work” when someone asks a question and no one seems to know the answer. Post your own message stating that you would like to know the answer as well and that you’ll do your own research and get back to them soon.
When posting a message like this, you MUST follow through. Doing this will show everyone in a very public way that you are a resourceful “go to” person and thus increase traffic to your website when folks want to learn more from the expert!
#3
Each time you send an email or post to a news group or forums, use your signature to ask an intriguing question or offer something of value for free. How many times have we heard this? You would be surprised how many people still forget to use this opportunity to give folks a reason to visit their site. You will definitly find my f.r.e.e. offer in my signature file.
Now it’s your turn…what else can you do to increase traffic? Offline? Online?
About the Author
Donna Payne is the Chief Web Goddess of The Web Coach.net, and is known as the gal to call when you’re feeling stuck or overwhelmed by the internet. To spend more time with Donna and experience Web technology, Development and Marketing in the most SIMPLIFED way possible go to http://thewebcoach.net
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